Fila.
An iconic sportstyle brand.
While at Fila I worked to capture the essence and artistry of the iconic Italian brand. I worked with brand managers to develop creative assets for tennis, golf, and their lifestyle business units.
Paulo and Laura were the heart of our “How do you Fila?” campaign.
The sole tells the story.
We created personas around the shoe designs and were able to bring those to life through video and photography.
We created 80’s inspired ads to promote the “throwback” collection of F-13s and Original Fitness footwear.
Authentic flavor.
We partnered with influencers to bring an old-school vibe to our lifestyle apparel campaigns.
